The world without consumer is unrealistic. A consumer is not only a salient backer to the industrialists but also the very backbone of the financial structure of society. There are two different channels by which products and services are distributed to consumers. One is the traditional and the most practised channel which includes “Manufacturer – Read More →

  Direct selling, also known as multi-level marketing (MLM), network marketing, or referral marketing, has become an extremely popular sales model across India in the last few decades. Unlike its retail counterparts, in direct selling, products are sold to consumers through demonstration, usually at the consumer’s home or office, and not at a retail outlet. Read More →