Earlier this week, the Direct Selling Self-Regulatory Council (DS-SRC) opened its doors for business. Its objective is to provide independent, impartial, and comprehensive monitoring of direct selling companies on an industry-wide basis, address income misrepresentations (including unsubstantiated lifestyle claims) and false product claims by companies and salesforce members and enhance the reputation of direct selling. Read More →

    THIRUVANANTHAPURAM: Stern action will be taken against direct selling and multi-level marketing firms indulging in cheating and corruption, Civil Supplies and Consumer Affairs Minister P Thilothaman said on Wednesday. The minister was speaking after releasing the guidelines for direct selling and multi-level marketing firms. The guidelines are aimed at protecting the rights of Read More →

The world without consumer is unrealistic. A consumer is not only a salient backer to the industrialists but also the very backbone of the financial structure of society. There are two different channels by which products and services are distributed to consumers. One is the traditional and the most practised channel which includes “Manufacturer – Read More →